Language that lightens the 🧠 load.
We look through the words (already) working and at work so that we can better leverage the layers of the (actual) Language in use to (actually) lighten the load.
Said simply, we believe language is the most accessible, most adaptable, and most available pathway to reducing unnecessary cognitive competition, congestion, and clutter.
While we are not suggesting we go or ‘minimalism of the mind’ and nor are we here to ‘spark the joy’ of tidying up the tangles we walk with each day among our thinking thoughts, we are here to take some of the load off with the language we are (actually) using.
“Like carrots, the way we word our cognitions carry calories. Some words are necessary and nourishing (like leading us to detect the light in the dark, just like 🥕🥕🥕!) and others are too heavy, too hard, too hella bent on making more work for us! The best part is that it is within our smallest of small words that we can actually gain the biggest shifts in our 🧠 workloads.”
— Kathy Rast, Little Language Matters*
Our Philosophy
A time before now, we noticed there was a separation and siloing of the language-related areas (such as psychology, linguistics, and rhetoric). And in this segmentation of naturally narrowing niches, the systematic collection of knowing and knowledge the growing unsaid assumption was (and is) that we (the average human doing human things) could (and will) bring it all together to apply it for the benefits known to be true.
(ummmmm) 🫣 — (yeah) 😅— (nahhhhh) 😝
Again, long before you knew this was a thing, we have been working hard to ease the load we work with in our 🧠s each day. We have found (and continue to find) the layers of language in use are the most practical framework to leverage, that rhetoric devices do make change stick and the effects result in longer lasting shifts, and language is yet to realise its full potential in what we know and work with in working with our psychology.
Our Part To Play
We are here as a start in a shift. Sometimes we seed the idea that a shift is possible (so many skip this step in unsaid assumptions, this is where we do most of our work). Sometimes we draw out the range of a shift that can be practical. And sometimes, we are part of the shift (but not as much as you may think!).
One of the most important knowings to know about Language that is growing in its potential for being lost is the understanding and practice of cognitive context.
In short, cognitive context is a container. In practice, the container in context has a purpose. Here, our purpose is to lighten the laden load that are language has led us to achieve today. We are here to do some of the heavy lifting in the beginning to invite awareness to excite and inspire a growing sense of agency and autonomy in our ways and days.
While we would love to be everywhere, in everything, all at once, alas while language can achieve this, we remain wholeheartedly human. So, inspired by important areas of our lives that we are personally and professionally passionate about. We chose three — business, sport, and health.
Our Practice.
Your choice is always within reach here. To be the kindest of kind with your mind now, with the lightest of looks you will notice if you look around a little that we are established and actively contributing in the Solo Business space with specifically adapted resources and services. Whereas we are in the early stages of inviting the conversation in professional sports and health.
From here, we suggest you find your first analysis of language in use to get a feel for where the lens of language could lighten the cognitive load in your area.
But, before you get where you are going in the footer links below, first we invite you to enjoy a little language at work 🤭
WHERE OUR WORDS GO OUR FOCUS FOLLOWS 👇
“Don’t think about the tigers or snakes. Fuck. You thought about tigers and snakes.”
— Tom Reece in Cry Havoc by Jack Carr
(So many enjoy learning there are at least three language elements layered in here 😃 Truthfully, most don’t give a shit. Most just want to know what they need to know. That’s why we are loving ourselves silly with the way the words are working here and we know only to utter aloud the parts you need now. So, with this, it’s important to know that the words above have both nothing and everything to do with the tigers, snakes and fucks given 😉)